Data and Analytics

Data and analytics is emerging as the most underutilized and powerful tool in providing actionable insights to governments and businesses. Used correctly, data and analytics can identify previously unseen competitive advantages through the enhanced application of data driven decisions. Baker Tilly Turks and Caicos has extensive experience of delivering strategic, clear and actionable insights for its clients with particular expertise in the travel, leisure and tourism ("TLT") space.

According to the World Travel and Tourism Council there is no region in the world more dependent on tourism than the Caribbean and yet the current use of data and analytics to inform decision making is virtually non-existent.

Forecasting the future is no easy task, especially in the TLT sector which has proven particularly vulnerable to the Coronavirus pandemic and where factors such as consumer confidence, the economy and geopolitics heavily impact the direction and ultimate profitability of the sector. Baker Tilly TCI can help to simplify this challenge in its capacity as a trusted service provider to governments and businesses.

For many Caribbean countries tourism is responsible for virtually their entire GDP. Diversification of their economies is an admirable goal and should be pursued but this will take considerable time, a luxury many regional economies cannot afford.

The only practical solution to the effects of the pandemic on many regional economies is...tourism! However, the solution is not tourism as we knew it before spring 2020. There will be a new tourism landscape post pandemic and one of the keys to success in that new tourism landscape is the utilization of data driven decisions. Baker Tilly TCI can help governments and businesses successfully transition on the journey to a new tourism landscape.

For more information regarding these and other related services please contact Gary Brough at (649) 946-4613 or